Kraft General Foods: The Merger (B)

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Compact case

Case

Reference no. 9-795-153

Subject category: Strategy and General Management

Authors: David J Collis (Harvard Business School); Elizabeth Johnson (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1995

Version: 31 May 1995

Length: 3 pages

Data source: Published sources

Topics: Corporate strategy; Customer service; Mergers & acquisitions (M&A); Reorganization

Share a link: https://casecent.re/p/45272

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Abstract

Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. May be used with: (9-391-139) Kraft General Foods: The Merger (A).

Location:

United States

Industry:

Food processing

Size:

Fortune 500, USD21 billion revenues

Other setting(s):

1994-1995