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Case
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Reference no. 9-795-186
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Richard Seet (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 19 September 1997
Length: 23 pages
Data source: Published sources
Topics: Competitive strategy; Corporate strategy; International business
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Abstract

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically.
Location:
China
Industry:
Beverage industry
Size:
Fortune 500
Other setting(s):
1995
Teaching note
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Reference no. 5-798-105
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 5 May 1998
Length: 11 pages
Data source: Published sources
View full details
Case
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Reference no. 9-709-451
Subject category: Strategy and General Management
Authors: Frank V Cespedes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 30 September 2009
Length: 7 pages
Data source: Published sources
Topics: Industry analysis; Global business; International business; Consumer marketing; Marketing strategy; Competition; Strategic positioning; Finished goods
View full details

About

Abstract

Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically.

Settings

Location:
China
Industry:
Beverage industry
Size:
Fortune 500
Other setting(s):
1995

Related

Teaching note
-
Reference no. 5-798-105
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 5 May 1998
Length: 11 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-709-451
Subject category: Strategy and General Management
Authors: Frank V Cespedes (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2008
Version: 30 September 2009
Length: 7 pages
Data source: Published sources
Topics: Industry analysis; Global business; International business; Consumer marketing; Marketing strategy; Competition; Strategic positioning; Finished goods
View full details