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Case
-
Reference no. 9-795-191
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 14 February 1997
Length: 17 pages
Data source: Published sources
Topics: Pricing strategy; Competition; Brands; Industry analysis
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Abstract

Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional competition among the manufacturers of branded cereals is heating up. What steps should one of the Big Three take to prevent these trends from undermining industry profitability, especially in light of likely competitor reactions?
Location:
United States
Industries:
Food; Breakfast cereals
Size:
USD9 billion revenues
Other setting(s):
1994
Teaching note
-
Reference no. 5-796-133
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1996
Length: 13 pages
View full details
Compact case
Case
-
Reference no. 9-706-408
Subject category: Strategy and General Management
Authors: Peter J Coughlan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 25 October 2006
Revision date: 16-May-2019
Length: 4 pages
Data source: Published sources
Topics: Business & government relations; Economic models; Market entry; Competition; Product positioning
View full details
Case
-
Reference no. 9-710-S07
Spanish language
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 14 February 1997
Revision date: 8-May-2019
Length: 19 pages
Data source: Published sources
Topics: Pricing strategy; Competition; Brands; Industry analysis
View full details
Exercise
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Reference no. 9-706-409
Subject category: Marketing
Authors: Peter J Coughlan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 20 July 2005
Length: 2 pages
Data source: Published sources
Topics: Economic models; Customer retention; Pricing policies; Pricing strategy; Competition
View full details
Compact case
Supplement
-
Reference no. 9-710-S09
Spanish language
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 14 February 1997
Revision date: 10-May-2019
Length: 3 pages
Data source: Published sources
Topics: Industry analysis; Brands; Pricing strategy; Competition
View full details
Compact case
Supplement
-
Reference no. 9-715-S12
Spanish language
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School); Amy Sandler (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 28 March 1997
Revision date: 10-May-2019
Length: 2 pages
Data source: Published sources
Topics: Industry analysis; Brand management; Pricing strategy; Competitive strategy
View full details
Compact case
Supplement
-
Reference no. 9-796-122
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 14 February 1997
Length: 4 pages
Data source: Published sources
Topics: Brands; Competition; Food; Industry analysis; Pricing strategy
View full details
Compact case
Supplement
-
Reference no. 9-797-102
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School); Amy Sandler (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 2 pages
Data source: Published sources
Topics: Brands; Competition; Food; Industry analysis; Pricing strategy
View full details
Compact case
Supplement
-
Reference no. 9-797-103
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School); Amy Sandler (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 2 pages
Data source: Published sources
Topics: Brands; Competition; Food; Industry analysis; Pricing strategy
View full details
Compact case
Supplement
-
Reference no. 9-797-104
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School); Amy Sandler (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 2 pages
Data source: Published sources
Topics: Brands; Competition; Food; Industry analysis; Pricing strategy
View full details

About

Abstract

Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional competition among the manufacturers of branded cereals is heating up. What steps should one of the Big Three take to prevent these trends from undermining industry profitability, especially in light of likely competitor reactions?

Settings

Location:
United States
Industries:
Food; Breakfast cereals
Size:
USD9 billion revenues
Other setting(s):
1994

Related

Teaching note
-
Reference no. 5-796-133
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1996
Length: 13 pages
View full details
Compact case
Case
-
Reference no. 9-706-408
Subject category: Strategy and General Management
Authors: Peter J Coughlan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 25 October 2006
Revision date: 16-May-2019
Length: 4 pages
Data source: Published sources
Topics: Business & government relations; Economic models; Market entry; Competition; Product positioning
View full details
Case
-
Reference no. 9-710-S07
Spanish language
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2009
Version: 14 February 1997
Revision date: 8-May-2019
Length: 19 pages
Data source: Published sources
Topics: Pricing strategy; Competition; Brands; Industry analysis
View full details
Exercise
-
Reference no. 9-706-409
Subject category: Marketing
Authors: Peter J Coughlan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 20 July 2005
Length: 2 pages
Data source: Published sources
Topics: Economic models; Customer retention; Pricing policies; Pricing strategy; Competition
View full details
Compact case
Supplement
-
Reference no. 9-710-S09
Spanish language
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2015
Version: 14 February 1997
Revision date: 10-May-2019
Length: 3 pages
Data source: Published sources
Topics: Industry analysis; Brands; Pricing strategy; Competition
View full details
Compact case
Supplement
-
Reference no. 9-715-S12
Spanish language
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School); Amy Sandler (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1997
Version: 28 March 1997
Revision date: 10-May-2019
Length: 2 pages
Data source: Published sources
Topics: Industry analysis; Brand management; Pricing strategy; Competitive strategy
View full details
Compact case
Supplement
-
Reference no. 9-796-122
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 14 February 1997
Length: 4 pages
Data source: Published sources
Topics: Brands; Competition; Food; Industry analysis; Pricing strategy
View full details
Compact case
Supplement
-
Reference no. 9-797-102
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School); Amy Sandler (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 2 pages
Data source: Published sources
Topics: Brands; Competition; Food; Industry analysis; Pricing strategy
View full details
Compact case
Supplement
-
Reference no. 9-797-103
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School); Amy Sandler (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 2 pages
Data source: Published sources
Topics: Brands; Competition; Food; Industry analysis; Pricing strategy
View full details
Compact case
Supplement
-
Reference no. 9-797-104
Subject category: Strategy and General Management
Authors: Kenneth S Corts (Harvard Business School); Amy Sandler (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 2 pages
Data source: Published sources
Topics: Brands; Competition; Food; Industry analysis; Pricing strategy
View full details