Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 24 July 1997
Length: 17 pages
Data source: Field research
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Abstract
Describes the challenges confronting a recent HBS graduate who has started a direct-mail toy company. The entrepreneur must evaluate industry conditions in both toys and direct mail, and determine whether he has developed a viable business concept. Presents detailed financial projections associated with each of three major repositioning options.
Location:
Industry:
Size:
USD50,000 revenues; 10 employees
Other setting(s):
1995
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 24 pages
About
Abstract
Describes the challenges confronting a recent HBS graduate who has started a direct-mail toy company. The entrepreneur must evaluate industry conditions in both toys and direct mail, and determine whether he has developed a viable business concept. Presents detailed financial projections associated with each of three major repositioning options.
Settings
Location:
Industry:
Size:
USD50,000 revenues; 10 employees
Other setting(s):
1995
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 24 pages