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Compact case
Supplement
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Reference no. 9-995-016
Subject category: Production and Operations Management
Authors: Karen Freeze (University of Washington)
Published by: Harvard Business Publishing
Published in: 1995
Length: 2 pages
Data source: Field research
Topics: Design management; International marketing; Manufacturing strategy; Market entry; Pharmaceuticals; Product design; Recycling
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Abstract

Follows the Novolin prefilled insulin syringe through its launch decision for the United States.
Teaching note
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Reference no. 5-993-022
Subject category: Knowledge, Information and Communication Systems Management
Authors: Karen Freeze (University of Washington)
Published by: Harvard Business Publishing
Published in: 1993
Length: 4 pages
View full details
Case
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Reference no. 9-993-021
Subject category: Production and Operations Management
Authors: Karen Freeze (University of Washington)
Published by: Harvard Business Publishing
Published in: 1993
Length: 39 pages
Data source: Field research
Topics: Design management; International marketing; Manufacturing strategy; Market entry; Pharmaceuticals; Product design; Product development; Recycling
View full details

About

Abstract

Follows the Novolin prefilled insulin syringe through its launch decision for the United States.

Related

Teaching note
-
Reference no. 5-993-022
Subject category: Knowledge, Information and Communication Systems Management
Authors: Karen Freeze (University of Washington)
Published by: Harvard Business Publishing
Published in: 1993
Length: 4 pages
View full details
Case
-
Reference no. 9-993-021
Subject category: Production and Operations Management
Authors: Karen Freeze (University of Washington)
Published by: Harvard Business Publishing
Published in: 1993
Length: 39 pages
Data source: Field research
Topics: Design management; International marketing; Manufacturing strategy; Market entry; Pharmaceuticals; Product design; Product development; Recycling
View full details