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Reference no. 9-592-086
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 9 June 1992
Length: 12 pages
Topics: Computer industry; Models; Product planning & policy
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Abstract

Describes computer model and output from conjoint analysis and perceptual mapping for product line planning.
Teaching note
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Reference no. 5-592-100
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 5 June 1992
Length: 5 pages
View full details

About

Abstract

Describes computer model and output from conjoint analysis and perceptual mapping for product line planning.

Related

Teaching note
-
Reference no. 5-592-100
Subject category: Marketing
Authors: Robert J Dolan (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 5 June 1992
Length: 5 pages
View full details