Mrs Fields, Inc - 1977-1987

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Case

Reference no. 9-194-064

Subject category: Knowledge, Information and Communication Systems Management

Authors: Lynda M Applegate (Harvard Business School); Keri Pearlson (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1994

Version: 24 October 2001

Length: 16 pages

Data source: Field research

Topics: Acquisitions; Diversification; Financing; Information systems; Information technology; Management philosophy

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Abstract

Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS resources. The company uses information systems extensively in its processing, communications, and other management functions, including operations of the stores and hiring sales employees. Teaching objectives include discussion of information technology architecture, organizations, management control, and strategy. A condensed version of Mrs Fields Cookies.

Locations:

California; Utah

Industries:

Baking & bakeries; Beverages; Food; Snack food; Supermarkets

Size:

8,000 employees

Other setting(s):

1977-1987