Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Harvard Business Publishing
Version: 22 October 2002
Length: 30 pages
Data source: Field research
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Abstract
Describes the environmental, organizational, and information technology context in the late 1970s that led to the development of the initial vision for change and the actions taken to implement that vision. The case ends with the abrupt departure of the CEO as profits plunge. Students have an opportunity to explore what went wrong and to define an action plan that addresses both the short-term and long-term challenges faced by the incoming CEO.
Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Harvard Business Publishing
Version: 9 October 1995
Length: 28 pages
About
Abstract
Describes the environmental, organizational, and information technology context in the late 1970s that led to the development of the initial vision for change and the actions taken to implement that vision. The case ends with the abrupt departure of the CEO as profits plunge. Students have an opportunity to explore what went wrong and to define an action plan that addresses both the short-term and long-term challenges faced by the incoming CEO.
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Subject category:
Knowledge, Information and Communication Systems Management
Published by:
Harvard Business Publishing
Version: 9 October 1995
Length: 28 pages