Product details

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Published by: Harvard Business Publishing
Originally published in: 1994
Version: 30 May 1997
Length: 12 pages
Data source: Field research

Abstract

Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost- reduction program. In particular, the case details Olympus's target costing system, which enabled the firm to design high-quality products at low cost.
Location:
Other setting(s):
1990-1993

About

Abstract

Explores Olympus Optical's strategic response to major losses in its camera business. Key to Olympus's recovery were its extensive product planning process, a quality improvement program, and an aggressive cost- reduction program. In particular, the case details Olympus's target costing system, which enabled the firm to design high-quality products at low cost.

Settings

Location:
Other setting(s):
1990-1993

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