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Case
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Reference no. 9-195-076
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 30 May 1997
Length: 9 pages
Data source: Field research

Abstract

Explores how Sony manages its Walkman line in both the domestic (Japanese) and Western markets. Describes a simple target costing system, a simple Japanese cost accounting system, and the management of product proliferation.

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Abstract

Explores how Sony manages its Walkman line in both the domestic (Japanese) and Western markets. Describes a simple target costing system, a simple Japanese cost accounting system, and the management of product proliferation.

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