Product details

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Published by: Harvard Business Publishing
Originally published in: 1994
Version: 9 December 1994
Length: 21 pages
Data source: Field research

Abstract

Provides a longitudinal view of business reengineering at CIGNA Corp, a leading provider of insurance and related financial services throughout the United States and the world. CIGNA has been practicing business reengineering since 1989, completing over 20 projects. The case illustrates a number of reengineering projects. Also highlights the different forms and waves of business reengineering that the company has experienced.
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Abstract

Provides a longitudinal view of business reengineering at CIGNA Corp, a leading provider of insurance and related financial services throughout the United States and the world. CIGNA has been practicing business reengineering since 1989, completing over 20 projects. The case illustrates a number of reengineering projects. Also highlights the different forms and waves of business reengineering that the company has experienced.

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