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Case
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Reference no. 9-195-098
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 26 August 1994
Length: 18 pages
Data source: Field research

Abstract

Describes the redesign and rollout of the new order-fulfillment process for a flagship product at Pacific Bell. Pacific Bell is one of the Regional Bell Operating Companies comprised of seven regional business units. Rather than implement the new process, roles, and information technology proposed by the original design team, each regional business unit implemented those pieces that most quickly resulted in performance improvements and would not require lengthy negotiations with labor unions. Focuses on managing radical change programs in a decentralized organization.
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Abstract

Describes the redesign and rollout of the new order-fulfillment process for a flagship product at Pacific Bell. Pacific Bell is one of the Regional Bell Operating Companies comprised of seven regional business units. Rather than implement the new process, roles, and information technology proposed by the original design team, each regional business unit implemented those pieces that most quickly resulted in performance improvements and would not require lengthy negotiations with labor unions. Focuses on managing radical change programs in a decentralized organization.

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