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Case
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Reference no. 9-295-033
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 3 January 2007

Abstract

Goodyear's transition to radial tires from bias and bias-belted tires was difficult and expensive, but successful. Afterward, in 1983, the company embarked on a major diversification program. Three years later, after investments exceeding US$1 billion in oil and gas pipelines and reserves, Goodyear was attacked by a corporate 'raider' and is considering abandoning its diversification program in favor of a highly leveraged restructuring.
Location:
Industry:
Size:
USD6.2 billion revenues
Other setting(s):
1986

About

Abstract

Goodyear's transition to radial tires from bias and bias-belted tires was difficult and expensive, but successful. Afterward, in 1983, the company embarked on a major diversification program. Three years later, after investments exceeding US$1 billion in oil and gas pipelines and reserves, Goodyear was attacked by a corporate 'raider' and is considering abandoning its diversification program in favor of a highly leveraged restructuring.

Settings

Location:
Industry:
Size:
USD6.2 billion revenues
Other setting(s):
1986

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