Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 7 May 1999
Length: 5 pages
Data source: Field research
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Abstract
Manville Corp's senior managers are surprised when Japanese government officials advise them not to go forward with their plan to add a cancer warning label to diatomaceous earth (DE) products sold in Japan. The International Agency for Research on Cancer has ruled that a component of DE is probably carcinogenic, and Manville has prepared to modify its labels and material safety data sheets and to mount a communications effort to inform customers of the cancer warning. Now, Manville's senior managers are being told that it is 'culturally inappropriate' to proceed with this plan in Japan.
Locations:
Industry:
Size:
18,000 employees, gross revenue USD2 billion
Other setting(s):
1988
About
Abstract
Manville Corp's senior managers are surprised when Japanese government officials advise them not to go forward with their plan to add a cancer warning label to diatomaceous earth (DE) products sold in Japan. The International Agency for Research on Cancer has ruled that a component of DE is probably carcinogenic, and Manville has prepared to modify its labels and material safety data sheets and to mount a communications effort to inform customers of the cancer warning. Now, Manville's senior managers are being told that it is 'culturally inappropriate' to proceed with this plan in Japan.
Settings
Locations:
Industry:
Size:
18,000 employees, gross revenue USD2 billion
Other setting(s):
1988