Product details

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Abstract

Traces the history of Intel from its earliest days as a technology- driven memory company to its emergence as an increasingly market-focused microprocessor company with emerging systems capabilities. The focus is on the strategic, organizational, and management adaptation that was required to ensure the company''s survival in a highly volatile industry. Under the leadership of Andy Grove and Gordon Moore, Intel is able to overlay its R&D base with manufacturing and marketing capabilities that allow it to continually adapt to changes and renew itself.; To illustrate the way in which the development and adaptation of a company''s distinctive organizational capabilities is key to its ability to continually adapt and renew itself in fast changing strategic environments.
Location:
Industry:
Size:
USD4 billion revenues
Other setting(s):
1990

About

Abstract

Traces the history of Intel from its earliest days as a technology- driven memory company to its emergence as an increasingly market-focused microprocessor company with emerging systems capabilities. The focus is on the strategic, organizational, and management adaptation that was required to ensure the company''s survival in a highly volatile industry. Under the leadership of Andy Grove and Gordon Moore, Intel is able to overlay its R&D base with manufacturing and marketing capabilities that allow it to continually adapt to changes and renew itself.; To illustrate the way in which the development and adaptation of a company''s distinctive organizational capabilities is key to its ability to continually adapt and renew itself in fast changing strategic environments.

Settings

Location:
Industry:
Size:
USD4 billion revenues
Other setting(s):
1990

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