Product details

Traces the history of Intel from its earliest days as a technology- driven memory company to its emergence as an increasingly market-focused microprocessor company with emerging systems capabilities. The focus is on the strategic, organizational, and management adaptation that was required to ensure the company''s survival in a highly volatile industry. Under the leadership of Andy Grove and Gordon Moore, Intel is able to overlay its R&D base with manufacturing and marketing capabilities that allow it to continually adapt to changes and renew itself.; To illustrate the way in which the development and adaptation of a company''s distinctive organizational capabilities is key to its ability to continually adapt and renew itself in fast changing strategic environments.