Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 27 June 1995
Length: 25 pages
Data source: Field research

Abstract

Chandler, a large US consumer products firm, is rationalizing its European operations. Tony Pesci, protagonist, is deciding which plants to close for maximum efficiency. Manufacturing/marketing relationship is strained as efficiency is being weighed against cross-cultural marketing.
Location:
Industry:
Size:
USD3 billion revenues
Other setting(s):
1993-1994

About

Abstract

Chandler, a large US consumer products firm, is rationalizing its European operations. Tony Pesci, protagonist, is deciding which plants to close for maximum efficiency. Manufacturing/marketing relationship is strained as efficiency is being weighed against cross-cultural marketing.

Settings

Location:
Industry:
Size:
USD3 billion revenues
Other setting(s):
1993-1994

Related