Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 27 June 1995
Length: 25 pages
Data source: Field research
Share a link:
https://casecent.re/p/45566
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Chandler, a large US consumer products firm, is rationalizing its European operations. Tony Pesci, protagonist, is deciding which plants to close for maximum efficiency. Manufacturing/marketing relationship is strained as efficiency is being weighed against cross-cultural marketing.
About
Abstract
Chandler, a large US consumer products firm, is rationalizing its European operations. Tony Pesci, protagonist, is deciding which plants to close for maximum efficiency. Manufacturing/marketing relationship is strained as efficiency is being weighed against cross-cultural marketing.