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Case
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Reference no. 9-395-012
Subject category: Strategy and General Management
Authors: Jonathan West (Harvard Business School); David A Garvin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 9 May 1995
Length: 21 pages
Data source: Field research
Topics: Change management; Business policies; Managerial behavior; Process analysis; Strategy formulation; Product lines; Creativity; Strategic alignment; Advertising
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Abstract

Time Life has historically been a continuity book publisher, selling 20- volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce multimedia products. There is also an immediate decision facing the CEO about the advertising for a new book and TV series, and questions for the division managers about how to shape and improve their businesses' creative processes.
Location:
Virginia
Industry:
Publishing industry
Size:
Gross revenue USD500 million revenues
Other setting(s):
1993
Teaching note
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Reference no. 5-395-248
Subject category: Strategy and General Management
Authors: David A Garvin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 21 June 1995
Length: 24 pages
View full details
Compact case
Supplement
-
Reference no. 9-395-013
Subject category: Strategy and General Management
Authors: Jonathan West (Harvard Business School); David A Garvin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 22 September 1994
Length: 1 pages
Data source: Field research
Topics: Change management; Business policies; Managerial behavior; Process analysis; Strategy execution
View full details

About

Abstract

Time Life has historically been a continuity book publisher, selling 20- volume book series via direct mail. Now, however, music and video/TV divisions have been added, and the CEO is trying to craft a strategy that will align the divisions so they can produce multimedia products. There is also an immediate decision facing the CEO about the advertising for a new book and TV series, and questions for the division managers about how to shape and improve their businesses' creative processes.

Settings

Location:
Virginia
Industry:
Publishing industry
Size:
Gross revenue USD500 million revenues
Other setting(s):
1993

Related

Teaching note
-
Reference no. 5-395-248
Subject category: Strategy and General Management
Authors: David A Garvin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 21 June 1995
Length: 24 pages
View full details
Compact case
Supplement
-
Reference no. 9-395-013
Subject category: Strategy and General Management
Authors: Jonathan West (Harvard Business School); David A Garvin (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 22 September 1994
Length: 1 pages
Data source: Field research
Topics: Change management; Business policies; Managerial behavior; Process analysis; Strategy execution
View full details