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Case
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Reference no. 9-395-014
Subject category: Case Method and Specialist Management Disciplines
Authors: Elizabeth B Glass (Harvard Business School); Jeffrey F Rayport (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 June 1995
Length: 22 pages
Data source: Published sources
Topics: Consumer marketing; Information technology; Marketing strategy; Retailing; Service management
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Abstract

QVC is one of two dominant players in the TV-home shopping sector of the retailing industry. It faces three strategic challenges: 1) the growth of its core business, especially with a powerful rival, Home Shopping Network, as the industry matures and competition increases; 2) the potential diversification of its core business to electronic platforms other than TV; and 3) the dependency of its core business on the evolving cable-TV infrastructure.; To show traditional versus marketplace approaches to retailing. To identify the dimensions of service quality and brand differentiation in the electronic world.
Location:
United States
Industry:
Retailing, service management
Size:
Large, 1,000 employees, USD1 billion revenues
Other setting(s):
1992-1994
Teaching note
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Reference no. 5-396-251
Subject category: Case Method and Specialist Management Disciplines
Authors: Jeffrey F Rayport (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 18 June 1996
Length: 16 pages
View full details

About

Abstract

QVC is one of two dominant players in the TV-home shopping sector of the retailing industry. It faces three strategic challenges: 1) the growth of its core business, especially with a powerful rival, Home Shopping Network, as the industry matures and competition increases; 2) the potential diversification of its core business to electronic platforms other than TV; and 3) the dependency of its core business on the evolving cable-TV infrastructure.; To show traditional versus marketplace approaches to retailing. To identify the dimensions of service quality and brand differentiation in the electronic world.

Settings

Location:
United States
Industry:
Retailing, service management
Size:
Large, 1,000 employees, USD1 billion revenues
Other setting(s):
1992-1994

Related

Teaching note
-
Reference no. 5-396-251
Subject category: Case Method and Specialist Management Disciplines
Authors: Jeffrey F Rayport (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 18 June 1996
Length: 16 pages
View full details