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Compact case
Case
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Reference no. 9-395-025
Subject category: Case Method and Specialist Management Disciplines
Authors: James L Heskett (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1994
Length: 4 pages
Data source: Field research
Topics: Airlines; Corporate strategy; Operations research; Service management
Share a link: https://casecent.re/p/45574
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Abstract

Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful.
Teaching note
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Reference no. 5-302-104
Subject category: Case Method and Specialist Management Disciplines
Authors: James L Heskett (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 25 March 2002
Length: 10 pages
View full details

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Abstract

Southwest Airlines management is faced with increasing competition. It must decide which of several route extensions provide the appropriate competitive response while preserving the internal culture that has made the airline so successful.

Related

Teaching note
-
Reference no. 5-302-104
Subject category: Case Method and Specialist Management Disciplines
Authors: James L Heskett (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 25 March 2002
Length: 10 pages
View full details