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Case
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Reference no. 9-395-031
Subject category: Marketing
Authors: Jeffrey F Rayport (Harvard Business School); S Salzinger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 25 August 1997
Length: 29 pages
Data source: Field research
Topics: Marketing strategy; Information systems; Service management; Customers; Advertising
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Abstract

TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects of its business in the face of emerging competition.
Location:
Pennsylvania
Industry:
Publishing
Size:
USD600 million revenues; 1,300 employees
Other setting(s):
1994
Teaching note
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Reference no. 5-396-252
Subject category: Marketing
Authors: Jeffrey F Rayport (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 20 June 1996
Length: 30 pages
View full details
Supplement
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Reference no. 9-395-032
Subject category: Marketing
Authors: Jeffrey F Rayport (Harvard Business School); S Salzinger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 15 September 1997
Length: 25 pages
Data source: Field research
Topics: Marketing strategy; Information systems; Service management; Market entry; Information technology; Marketing
View full details
Compact case
Supplement
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Reference no. 9-898-107
Subject category: Marketing
Authors: Carrie L Ardito (Harvard Business School); Jeffrey F Rayport (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 4 pages
Data source: Published sources
Topics: Information systems; Marketing strategy; Publishing industry; Service management
View full details

About

Abstract

TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects of its business in the face of emerging competition.

Settings

Location:
Pennsylvania
Industry:
Publishing
Size:
USD600 million revenues; 1,300 employees
Other setting(s):
1994

Related

Teaching note
-
Reference no. 5-396-252
Subject category: Marketing
Authors: Jeffrey F Rayport (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 20 June 1996
Length: 30 pages
View full details
Supplement
-
Reference no. 9-395-032
Subject category: Marketing
Authors: Jeffrey F Rayport (Harvard Business School); S Salzinger (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 15 September 1997
Length: 25 pages
Data source: Field research
Topics: Marketing strategy; Information systems; Service management; Market entry; Information technology; Marketing
View full details
Compact case
Supplement
-
Reference no. 9-898-107
Subject category: Marketing
Authors: Carrie L Ardito (Harvard Business School); Jeffrey F Rayport (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1997
Length: 4 pages
Data source: Published sources
Topics: Information systems; Marketing strategy; Publishing industry; Service management
View full details