Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 19 March 1996
Length: 23 pages
Data source: Field research
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Abstract
Craig Weatherup, the President and CEO of Pepsi Cola, leads a change process that completely transforms his company. It includes a new vision, operating philosophy, strategy, and organizational structure. He also introduces process improvement techniques and builds new performance metrics around these processes and the newly desired behaviors.
Location:
Industries:
Size:
Gross revenue USD8.6 billion revenues
Other setting(s):
1990-1993
About
Abstract
Craig Weatherup, the President and CEO of Pepsi Cola, leads a change process that completely transforms his company. It includes a new vision, operating philosophy, strategy, and organizational structure. He also introduces process improvement techniques and builds new performance metrics around these processes and the newly desired behaviors.
Settings
Location:
Industries:
Size:
Gross revenue USD8.6 billion revenues
Other setting(s):
1990-1993