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Case
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Reference no. 9-395-048
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 19 March 1996

Abstract

Craig Weatherup, the President and CEO of Pepsi Cola, leads a change process that completely transforms his company. It includes a new vision, operating philosophy, strategy, and organizational structure. He also introduces process improvement techniques and builds new performance metrics around these processes and the newly desired behaviors.
Location:
Size:
Gross revenue USD8.6 billion revenues
Other setting(s):
1990-1993

About

Abstract

Craig Weatherup, the President and CEO of Pepsi Cola, leads a change process that completely transforms his company. It includes a new vision, operating philosophy, strategy, and organizational structure. He also introduces process improvement techniques and builds new performance metrics around these processes and the newly desired behaviors.

Settings

Location:
Size:
Gross revenue USD8.6 billion revenues
Other setting(s):
1990-1993

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