This Case Sucks: Beavis, Butt-head, and TV Content (A)

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Case

Reference no. 9-395-053

Subject category: Ethics and Social Responsibility

Authors: Joseph L Badaracco (Harvard Business School); Jerry Useem (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1994

Version: 15 January 1997

Length: 21 pages

Data source: Published sources

Topics: Business ethics; Social responsibility; Advertising media

Share a link: https://casecent.re/p/45588

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Abstract

Beginning in 1992, 'Beavis and Butt-head', an animated series on MTV about two uncivilized teenaged misfits, became both a runaway popular sensation and the symbol of a heated national debate about violent and inappropriate programming on television. Especially after the show was blamed for inspiring a five-year-old to set a fire that killed his younger sister, the controversy posed difficult decisions both for MTV's parent company, Viacom, and for advertisers, including some of America's biggest.

Location:

United States

Size:

USD2 billion revenues

Other setting(s):

1992-1994