Product details

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Case
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Reference no. 9-395-121
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 20 May 2008

Abstract

Jane Kravitz (Caucasian female), Strategic Product Manager, and Lyndon Brooks (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each other at the start of the story. Presents their very different points of view on their first couple of months working together. Can be taught in a variety of ways: with all students receiving both cases; half receiving one and half receiving the other; or a third of the class receiving both, one third receiving one, and one third receiving the other (as is appropriate). Should be used with 'Jensen Shoes: Jane Kravitz's Story'. This case is a revised version of 'Jensen shoes: Lyndon Twitchell's Story'.
Location:
Size:
USD65 million revenues, 4,500 employees
Other setting(s):
1994

About

Abstract

Jane Kravitz (Caucasian female), Strategic Product Manager, and Lyndon Brooks (African American male), a member of her staff at Jensen Shoes, a successful producer and marketer of casual, athletic, and children's footwear, are assigned to new positions and to each other at the start of the story. Presents their very different points of view on their first couple of months working together. Can be taught in a variety of ways: with all students receiving both cases; half receiving one and half receiving the other; or a third of the class receiving both, one third receiving one, and one third receiving the other (as is appropriate). Should be used with 'Jensen Shoes: Jane Kravitz's Story'. This case is a revised version of 'Jensen shoes: Lyndon Twitchell's Story'.

Settings

Location:
Size:
USD65 million revenues, 4,500 employees
Other setting(s):
1994

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