Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 17 June 1994
Length: 30 pages
Data source: Field research
Abstract
With very few exceptions, established premium producers eventually begin to lose market share and profitability to new, dynamic competitiors. These companies respond by focusing on their old success strategy without regard to changes in the marketplace. This is what happened to the Swiss watch industry, until Swatch CEO Nicolas G Hayek turned it around. This case analyzes Hayek's commitment to change, his innovative vision, his charismatic leadership, his alignment strategies, and the actions he took to align the organization to the new vision.
Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 10 July 1994
Length: 7 pages
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Abstract
With very few exceptions, established premium producers eventually begin to lose market share and profitability to new, dynamic competitiors. These companies respond by focusing on their old success strategy without regard to changes in the marketplace. This is what happened to the Swiss watch industry, until Swatch CEO Nicolas G Hayek turned it around. This case analyzes Hayek's commitment to change, his innovative vision, his charismatic leadership, his alignment strategies, and the actions he took to align the organization to the new vision.
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Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 10 July 1994
Length: 7 pages