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Explores the life and concerns of Bob Fifer, HBS class of 1979 and CEO of Kaiser Associates. Explores the many influences on Bob''s development and his subsequent career choices. It is written as a biography with extensive quotes from interviews with Bob. He describes the role of his upbringing and Jewish ethnicity in the formation of his early self- concept. Highlights the career-related choices he makes, including college at Harvard, attending business school, and entering consulting. After years of success and driven workaholic behavior, Bob experiences disillusionment and personal tragedy. Readers are able to examine the process of self-redirection that Bob engages in to arrive at their own conclusion about how successful and enduring it is likely to be.; Can be used as part of a career module in courses such as Introductory O. B., Career Development, Entrepreneurship, and Leadership. It is well- suited to teach concepts related to adult development, career-choice making, and entrepreneurial behavior.