More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Case
-
Reference no. 9-594-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 March 1997
Revision date: 15-May-2019
Length: 33 pages
Data source: Field research
Topics: Advertising; International marketing; Marketing strategy
Share a link: https://casecent.re/p/45655
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Reebok International Ltd is preparing to launch its first global advertising campaign for 'Planet Reebok' in three European countries - France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The company conducted market research on the Planet Reebok concept in the three countries.
Location:
Europe
Industries:
Athletic & outdoor apparel; Footwear
Size:
USD3 billion revenues; 4,600 employees
Other setting(s):
1993
Teaching note
-
Reference no. 5-598-128
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Christine Steinman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 2 April 1998
Length: 10 pages
View full details
Case
-
Reference no. 9-519-S10
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 March 1997
Length: 33 pages
Data source: Published sources
Topics: Advertising; International marketing; Marketing strategy
View full details
Case
-
Reference no. A12-05-0011
Subject category: Marketing
Authors: John M Zerio (Thunderbird School of Global Management); Kai Gyllstrom (Thunderbird School of Global Management)
Published by: Thunderbird School of Global Management
Published in: 2005
Length: 12 pages
Data source: Published sources
Topics: Marketing
View full details
Compact case
Supplement
-
Reference no. 9-594-095
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 1 April 1994
Revision date: 17-May-2019
Length: 1 pages
Data source: Field research
Topics: Advertising; International marketing; Marketing strategy
View full details

About

Abstract

Reebok International Ltd is preparing to launch its first global advertising campaign for 'Planet Reebok' in three European countries - France, Germany, and the United Kingdom. Planet Reebok was recently launched in the United States during the 1993 Superbowl. The company conducted market research on the Planet Reebok concept in the three countries.

Settings

Location:
Europe
Industries:
Athletic & outdoor apparel; Footwear
Size:
USD3 billion revenues; 4,600 employees
Other setting(s):
1993

Related

Teaching note
-
Reference no. 5-598-128
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Christine Steinman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1998
Version: 2 April 1998
Length: 10 pages
View full details
Case
-
Reference no. 9-519-S10
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 March 1997
Length: 33 pages
Data source: Published sources
Topics: Advertising; International marketing; Marketing strategy
View full details
Case
-
Reference no. A12-05-0011
Subject category: Marketing
Authors: John M Zerio (Thunderbird School of Global Management); Kai Gyllstrom (Thunderbird School of Global Management)
Published by: Thunderbird School of Global Management
Published in: 2005
Length: 12 pages
Data source: Published sources
Topics: Marketing
View full details
Compact case
Supplement
-
Reference no. 9-594-095
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 1 April 1994
Revision date: 17-May-2019
Length: 1 pages
Data source: Field research
Topics: Advertising; International marketing; Marketing strategy
View full details