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Compact case
Supplement
-
Reference no. 9-594-095
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 1 April 1994
Revision date: 17-May-2019
Length: 1 pages
Data source: Field research
Topics: Advertising; International marketing; Marketing strategy
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Abstract

Supplements the (A) case.
Industry:
Advertising & public relations
Case
-
Reference no. 9-594-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 March 1997
Revision date: 15-May-2019
Length: 33 pages
Data source: Field research
Topics: Advertising; International marketing; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-519-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 1 April 1994
Length: 1 pages
Data source: Published sources
Topics: Advertising; International marketing; Marketing strategy
View full details

About

Abstract

Supplements the (A) case.

Settings

Industry:
Advertising & public relations

Related

Case
-
Reference no. 9-594-074
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 14 March 1997
Revision date: 15-May-2019
Length: 33 pages
Data source: Field research
Topics: Advertising; International marketing; Marketing strategy
View full details
Compact case
Supplement
-
Reference no. 9-519-S12
Spanish language
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Jamie Harper (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 1 April 1994
Length: 1 pages
Data source: Published sources
Topics: Advertising; International marketing; Marketing strategy
View full details