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Compact case
Case
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Reference no. 9-595-007
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 06 July 1995
Length: 3 pages
Data source: Field research
Topics: International marketing; Consumer marketing; Brands
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Abstract

Astra executives meet to discuss how to counteract the appearance of Korean made counterfeit athletic shoes in Europe, Asia, and Latin America.
Industries:
Footwear; Athletic & outdoor apparel
Other setting(s):
1986
Teaching note
-
Reference no. 5-596-055
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 25 September 1995
Length: 5 pages
View full details
Compact case
Supplement
-
Reference no. 9-595-008
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 10 December 1996
Length: 3 pages
Data source: Field research
Topics: International marketing; Consumer marketing; Brands
View full details

About

Abstract

Astra executives meet to discuss how to counteract the appearance of Korean made counterfeit athletic shoes in Europe, Asia, and Latin America.

Settings

Industries:
Footwear; Athletic & outdoor apparel
Other setting(s):
1986

Related

Teaching note
-
Reference no. 5-596-055
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 25 September 1995
Length: 5 pages
View full details
Compact case
Supplement
-
Reference no. 9-595-008
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 10 December 1996
Length: 3 pages
Data source: Field research
Topics: International marketing; Consumer marketing; Brands
View full details