More search options
Basket icon
No items
Basket icon

Product details

By continuing to use our site you consent to the use of cookies as described in our privacy policy unless you have disabled them.
You can change your cookie settings at any time but parts of our site will not function correctly without them.
Compact case
Supplement
-
Reference no. 9-595-008
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 10 December 1996
Length: 3 pages
Data source: Field research
Topics: International marketing; Consumer marketing; Brands
Share a link: https://casecent.re/p/45660
| No reviews for this item
This product has not been used yet
View our pricing guide or login to see prices.

Abstract

Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra.
Location:
Venezuela
Industries:
Footwear; Athletic & outdoor apparel
Other setting(s):
1991
Teaching note
-
Reference no. 5-596-070
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Christine Steinman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 6 January 1998
Length: 10 pages
View full details
Compact case
Case
-
Reference no. 9-595-007
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 06 July 1995
Length: 3 pages
Data source: Field research
Topics: International marketing; Consumer marketing; Brands
View full details

About

Abstract

Astra executives meet to discuss their options with a Venezuelan company that, for seven years, manufactured and marketed athletic shoes under the Astra name without authorization from Astra.

Settings

Location:
Venezuela
Industries:
Footwear; Athletic & outdoor apparel
Other setting(s):
1991

Related

Teaching note
-
Reference no. 5-596-070
Subject category: Marketing
Authors: John A Quelch (Harvard Business School); Christine Steinman (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1996
Version: 6 January 1998
Length: 10 pages
View full details
Compact case
Case
-
Reference no. 9-595-007
Subject category: Marketing
Authors: John A Quelch (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 06 July 1995
Length: 3 pages
Data source: Field research
Topics: International marketing; Consumer marketing; Brands
View full details