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Case
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Reference no. 9-595-013
Subject category: Marketing
Authors: David E Bell (Harvard Business School); Dinny Starr Gordon (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 11 August 1998
Length: 23 pages
Data source: Field research
Topics: Clothing; Direct marketing; Retailing
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Abstract

King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy.; Permits understanding of economics of mail-order business.
Teaching note
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Reference no. 5-595-053
Subject category: Marketing
Authors: David E Bell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 11 August 1998
Length: 7 pages
View full details

About

Abstract

King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy.; Permits understanding of economics of mail-order business.

Related

Teaching note
-
Reference no. 5-595-053
Subject category: Marketing
Authors: David E Bell (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1995
Version: 11 August 1998
Length: 7 pages
View full details