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Case
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Reference no. 9-595-020
Subject category: Marketing
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 15 November 1994
Length: 29 pages
Data source: Field research
Topics: Joint ventures

Abstract

Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges?
Size:
1,000 employees, $60 million revenues
Other setting(s):
1994

About

Abstract

Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges?

Settings

Size:
1,000 employees, $60 million revenues
Other setting(s):
1994

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