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Compact case
Supplement
-
Reference no. 9-392-085
Published by: Harvard Business Publishing
Originally published in: 1992
Version: 22 September 2003
Length: 1 pages
Data source: Published sources

Abstract

Beech-Nut's CEO must decide what to do. Asks students to consider how much evidence of impurity should be enough to trigger management's acknowledgment of a problem. What are the cognitive and attitudinal factors and pressures that lead people to persist in beliefs long after they appear untenable to more objective observers?
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Abstract

Beech-Nut's CEO must decide what to do. Asks students to consider how much evidence of impurity should be enough to trigger management's acknowledgment of a problem. What are the cognitive and attitudinal factors and pressures that lead people to persist in beliefs long after they appear untenable to more objective observers?

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