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Supplement
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Reference no. 9-595-039
Subject category: Marketing
Authors: R Burke (KPMG LLP)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 20 March 1995
Length: 6 pages
Data source: Field research
Topics: Market research; Consumer behavior; Sales promotions
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Abstract

The Marsh chain of supermarkets is challenged by the entry of Meijer Supercenters into the Indianapolis market. Marsh management must decide how to select, price, promote, and merchandise its products in order to retain the loyalty of its customers and maintain profitability.
Location:
Indiana
Industries:
Grocery stores; Retail trade
Size:
Large, USD1 billion revenues
Other setting(s):
1994
Case
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Reference no. 9-594-042
Subject category: Marketing
Authors: Raymond R Burke (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 7 March 1995
Length: 20 pages
Data source: Field research
Topics: Market research; Consumer behavior; Sales promotions; Marketing strategy
View full details

About

Abstract

The Marsh chain of supermarkets is challenged by the entry of Meijer Supercenters into the Indianapolis market. Marsh management must decide how to select, price, promote, and merchandise its products in order to retain the loyalty of its customers and maintain profitability.

Settings

Location:
Indiana
Industries:
Grocery stores; Retail trade
Size:
Large, USD1 billion revenues
Other setting(s):
1994

Related

Case
-
Reference no. 9-594-042
Subject category: Marketing
Authors: Raymond R Burke (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1993
Version: 7 March 1995
Length: 20 pages
Data source: Field research
Topics: Market research; Consumer behavior; Sales promotions; Marketing strategy
View full details