Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 25 March 2008
Length: 21 pages
Data source: Field research
Abstract
Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing a continuous replenishment program, under which the responsibility for determining shipment quantities to the distributors would shift from the distributors to Barilla. Describes support and resistance within Barilla's different functional areas and within the distributors Barilla approached with the proposal.
Time period
The events covered by this case took place in 1990.Geographical setting
Region:
Europe
Country:
Italy
Featured company
Barilla
Employees:
5001-10000
Turnover:
USD 2 Billion
Industry:
Grocery stores; Manufacturing
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 22 pages
Spanish language
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 14 June 1994
Length: 25 pages
Data source: Field research
Portuguese language
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 25 March 2008
Revision date: 3-May-2019
Length: 22 pages
Data source: Field research
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 27 July 2006
Length: 2 pages
Data source: Field research
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 27 July 2006
Length: 7 pages
Data source: Field research
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 27 July 2006
Length: 4 pages
Data source: Field research
About
Abstract
Barilla SpA, an Italian manufacturer that sells to its retailers largely through third-party distributors, experienced widely fluctuating demand patterns from its distributors during the late 1980s. This case describes a proposal to address the problem by implementing a continuous replenishment program, under which the responsibility for determining shipment quantities to the distributors would shift from the distributors to Barilla. Describes support and resistance within Barilla's different functional areas and within the distributors Barilla approached with the proposal.
Settings
Time period
The events covered by this case took place in 1990.Geographical setting
Region:
Europe
Country:
Italy
Featured company
Barilla
Employees:
5001-10000
Turnover:
USD 2 Billion
Industry:
Grocery stores; Manufacturing
Related
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Length: 22 pages
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 14 June 1994
Length: 25 pages
Data source: Field research
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 25 March 2008
Revision date: 3-May-2019
Length: 22 pages
Data source: Field research
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 27 July 2006
Length: 2 pages
Data source: Field research
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 27 July 2006
Length: 7 pages
Data source: Field research
Subject category:
Production and Operations Management
Published by:
Harvard Business Publishing
Version: 27 July 2006
Length: 4 pages
Data source: Field research