Product details

Materials Technology Corp. (MTC) is an MIT-based start-up company that identified an initial product market for its advanced materials processing technology using conventional market research techniques. While pursuing that market--advanced microelectronic components-- customers from very different markets such as steelmaking and electricians'' hardware approach MTC, offering to pay MTC substantial money to develop and manufacture products for them. This calls into question MTC''s initial market and product strategy.; An excellent case for courses in the management of innovation where the question of finding new markets for new technologies is being studied.