Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 30 November 1994
Length: 24 pages
Data source: Field research
Abstract
Describes the three business segments of PepsiCo (beverages, snack foods, restaurants). It then explores the competitive environment within each segment and the response of PepsiCo''s businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very ''hands-off'' and decentralized manner, achieve high growth rates in each segment through a process of ''continual transformation.'' Calloway strives to hold together a fast-growing and rapidly changing business through shared values (instead of implementing tighter controls and increasing supervision.
About
Abstract
Describes the three business segments of PepsiCo (beverages, snack foods, restaurants). It then explores the competitive environment within each segment and the response of PepsiCo''s businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very ''hands-off'' and decentralized manner, achieve high growth rates in each segment through a process of ''continual transformation.'' Calloway strives to hold together a fast-growing and rapidly changing business through shared values (instead of implementing tighter controls and increasing supervision.