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Case
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Reference no. 9-694-078
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 30 November 1994
Length: 24 pages
Data source: Field research

Abstract

Describes the three business segments of PepsiCo (beverages, snack foods, restaurants). It then explores the competitive environment within each segment and the response of PepsiCo''s businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very ''hands-off'' and decentralized manner, achieve high growth rates in each segment through a process of ''continual transformation.'' Calloway strives to hold together a fast-growing and rapidly changing business through shared values (instead of implementing tighter controls and increasing supervision.
Location:
Size:
26,000 employees, USD28 billion revenues
Other setting(s):
1994

About

Abstract

Describes the three business segments of PepsiCo (beverages, snack foods, restaurants). It then explores the competitive environment within each segment and the response of PepsiCo''s businesses. It seeks to show how PepsiCo CEO, D. Wayne Calloway, in a very ''hands-off'' and decentralized manner, achieve high growth rates in each segment through a process of ''continual transformation.'' Calloway strives to hold together a fast-growing and rapidly changing business through shared values (instead of implementing tighter controls and increasing supervision.

Settings

Location:
Size:
26,000 employees, USD28 billion revenues
Other setting(s):
1994

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