SweetWater - The Case Centre

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Case

Reference no. 9-695-026

Subject category: Production and Operations Management

Authors: Harry Bowen (Vlerick Business School); T Everett (Harvard Business School)

Published by: Harvard Business Publishing

Originally published in: 1994

Version: 2 November 1995

Length: 9 pages

Data source: Field research

Topics: Entrepreneurial management; Design; Product introduction; Small & medium-sized enterprises; Innovation; Customers

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Abstract

Focuses on developing a promising idea into a viable product design by considering customer needs early in the design process. Following an Alaskan fishing trip, Sandy Platter, a computer peripherals engineer, has a new idea for a portable water-filter device for use by outdoor recreationalists.

Location:

Colorado

Industry:

Sporting goods & equipment

Other setting(s):

1990