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Case
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Reference no. 9-794-022
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 4 May 1995
Length: 27 pages
Data source: Field research

Abstract

In 1990, Xerox undertook an ''Environmental Leadership Program'' designed to make Xerox an industry leader in non-polluting operations, recycling, and products actually designed for the environment. This effort flowed naturally out of the system of total quality management developed at Xerox in the 1980s. Under the new program, Xerox planned to design its products for complete reuse, remanufacturing, and recycling. This effort entailed a complete redesign of the company''s product-delivery system, from initial designs, to materials acquisition, to manufacturing, marketing, and after-sales service.
Location:
Industry:
Size:
Fortune 500, 99,000 employees, USD18 billion revenues
Other setting(s):
1990

About

Abstract

In 1990, Xerox undertook an ''Environmental Leadership Program'' designed to make Xerox an industry leader in non-polluting operations, recycling, and products actually designed for the environment. This effort flowed naturally out of the system of total quality management developed at Xerox in the 1980s. Under the new program, Xerox planned to design its products for complete reuse, remanufacturing, and recycling. This effort entailed a complete redesign of the company''s product-delivery system, from initial designs, to materials acquisition, to manufacturing, marketing, and after-sales service.

Settings

Location:
Industry:
Size:
Fortune 500, 99,000 employees, USD18 billion revenues
Other setting(s):
1990

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