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Prize winner
Case
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Reference no. 9-794-055
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Sharon Foley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 31 March 2000
Revision date: 29-Mar-2019
Length: 25 pages
Data source: Published sources
Topics: Competition; Competitive advantage; Corporate strategy; Globalization; International business; Organizational culture
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Abstract

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.
Locations:
Central America; United States
Industry:
Beverages
Size:
USD48 billion revenues
Teaching note
-
Reference no. 5-794-143
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1994
Length: 12 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-703-S09
Spanish language
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Sharon Foley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 31 March 2000
Revision date: 3-May-2019
Length: 28 pages
Data source: Published sources
Topics: International business; Competition; Competitive advantage; Corporate strategy; Globalization; Organizational culture
View full details
Case
-
Reference no. 9-703-S38
Spanish language
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 27 January 2004
Length: 29 pages
Data source: Published sources
Topics: Competitive forces; Competitive strategy; Corporate strategy; Industry analysis; International business
View full details

About

Abstract

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and describes the history and internationalization of the cola wars.

Settings

Locations:
Central America; United States
Industry:
Beverages
Size:
USD48 billion revenues

Related

Teaching note
-
Reference no. 5-794-143
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Published in: 1994
Length: 12 pages
Data source: Published sources
View full details
Case
-
Reference no. 9-703-S09
Spanish language
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School); Sharon Foley (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2014
Version: 31 March 2000
Revision date: 3-May-2019
Length: 28 pages
Data source: Published sources
Topics: International business; Competition; Competitive advantage; Corporate strategy; Globalization; Organizational culture
View full details
Case
-
Reference no. 9-703-S38
Spanish language
Subject category: Strategy and General Management
Authors: David B Yoffie (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2002
Version: 27 January 2004
Length: 29 pages
Data source: Published sources
Topics: Competitive forces; Competitive strategy; Corporate strategy; Industry analysis; International business
View full details
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