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Case
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Reference no. 9-794-066
Published by: Harvard Business Publishing
Originally published in: 1994
Version: 10 August 1998
Length: 22 pages
Data source: Field research

Abstract

Newell is a USD1.5 billion manufacturer and distributor of low-tech home and hardware products, geared to serve volume purchasers. In 1992, Newell is considering two approaches to expand its current product line with the acquisitions of Sanford Corp., a USD140 million manufacturer and marketer of writing instruments and office supplies, and Levolor, a USD180 million manufacturer of window blinds. The case focuses on Newell's enduring corporate strategy as a guide for selecting appropriate acquisitions to grow the company.
Location:
Size:
116,800 employees, USD1.25 billion sales
Other setting(s):
1991-1992

About

Abstract

Newell is a USD1.5 billion manufacturer and distributor of low-tech home and hardware products, geared to serve volume purchasers. In 1992, Newell is considering two approaches to expand its current product line with the acquisitions of Sanford Corp., a USD140 million manufacturer and marketer of writing instruments and office supplies, and Levolor, a USD180 million manufacturer of window blinds. The case focuses on Newell's enduring corporate strategy as a guide for selecting appropriate acquisitions to grow the company.

Settings

Location:
Size:
116,800 employees, USD1.25 billion sales
Other setting(s):
1991-1992

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