Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 27 February 2001
Length: 26 pages
Data source: Field research
Abstract
In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion focuses on whether PepsiCo should pursue these opportunities, and if so, how the relationships might be structured, given PepsiCo's large organization and decentralized management structure. Examines strategy formulation and coordination issues in a related set of businesses that are part of a large, decentralized consumer products company.
Location:
Industries:
Size:
USD19.6 billion revenues, 338,000 employees
Other setting(s):
1992
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 14 pages
About
Abstract
In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion focuses on whether PepsiCo should pursue these opportunities, and if so, how the relationships might be structured, given PepsiCo's large organization and decentralized management structure. Examines strategy formulation and coordination issues in a related set of businesses that are part of a large, decentralized consumer products company.
Settings
Location:
Industries:
Size:
USD19.6 billion revenues, 338,000 employees
Other setting(s):
1992
Related
Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Length: 14 pages