Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 22 March 1995
Length: 20 pages
Data source: Field research
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Abstract
Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair''s history, products, and cost structure are described, as is the international airline industry and the major players. The challenge for Swissair is how to gain further economies of scale in an increasingly competitive global marketplace. A rewritten version of an earlier case.
Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Length: 9 pages
Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 22 March 1995
Length: 5 pages
Data source: Field research
About
Abstract
Swissair established two alliance networks in 1989 in order to improve its competitiveness. In order to evaluate the benefits of the alliances, Swissair''s history, products, and cost structure are described, as is the international airline industry and the major players. The challenge for Swissair is how to gain further economies of scale in an increasingly competitive global marketplace. A rewritten version of an earlier case.
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Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Length: 9 pages
Subject category:
Economics, Politics and Business Environment
Published by:
Harvard Business Publishing
Version: 22 March 1995
Length: 5 pages
Data source: Field research