Subject category:
Strategy and General Management
Published by:
Harvard Business Publishing
Version: 12 December 1994
Length: 11 pages
Data source: Field research
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Abstract
This case follows the development of a firm's first product, the public presentation of research results, and the stock market reactions. In spite of successful research, the stock price falls dramatically. Asks why this happened, how concerned the CEO should be, whether management could have prevented it, and what the firm should do now.
Location:
Industry:
Size:
USD920,000 revenues; 125 employees
Other setting(s):
1991-1994
About
Abstract
This case follows the development of a firm's first product, the public presentation of research results, and the stock market reactions. In spite of successful research, the stock price falls dramatically. Asks why this happened, how concerned the CEO should be, whether management could have prevented it, and what the firm should do now.
Settings
Location:
Industry:
Size:
USD920,000 revenues; 125 employees
Other setting(s):
1991-1994