Product details

When is a product ready for the market? In this case, engineers present a prototype medical device product to the CEO for approval. The product, developed under a tight deadline, is essentially identical to the main competitor''s product, but that competitor is temporarily off the market due to regulatory problems. The CEO must decide whether to take the product quickly to market to take advantage of the window of opportunity, or to send the engineers back to the lab to develop a more distinctive product that could differentiate Zoll more in the long term.; Examines issues in managing innovation and new product development. Addresses the questions of: When is a new product ready for market? When should the engineers be asked to do more? How is value to the customer factored into these decisions?