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Compact case
Supplement
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Reference no. 9-994-021
Subject category: Marketing
Authors: Margaret Bruce (Alliance Manchester Business School (MBS))
Published by: Harvard Business Publishing
Published in: 1994
Length: 2 pages
Data source: Field research
Topics: Communication strategy; Corporate branding; Cross functional management; Design management; Growth strategy; Hospital administration; Market research; Product positioning
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Abstract

Follows the implementation of the corporate identity.
Teaching note
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Reference no. 5-994-022
Subject category: Knowledge, Information and Communication Systems Management
Authors: Margaret Bruce (Alliance Manchester Business School (MBS)); Stephen A Greyser (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Revision date: 24-May-2019
Length: 2 pages
Data source: Field research
View full details
Case
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Reference no. 9-994-020
Subject category: Marketing
Authors: Margaret Bruce (Alliance Manchester Business School (MBS))
Published by: Harvard Business Publishing
Published in: 1994
Length: 16 pages
Data source: Field research
Topics: Communication strategy; Corporate branding; Cross functional management; Design management; Growth strategy; Hospital administration; Market research; Product positioning
View full details

About

Abstract

Follows the implementation of the corporate identity.

Related

Teaching note
-
Reference no. 5-994-022
Subject category: Knowledge, Information and Communication Systems Management
Authors: Margaret Bruce (Alliance Manchester Business School (MBS)); Stephen A Greyser (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 1994
Revision date: 24-May-2019
Length: 2 pages
Data source: Field research
View full details
Case
-
Reference no. 9-994-020
Subject category: Marketing
Authors: Margaret Bruce (Alliance Manchester Business School (MBS))
Published by: Harvard Business Publishing
Published in: 1994
Length: 16 pages
Data source: Field research
Topics: Communication strategy; Corporate branding; Cross functional management; Design management; Growth strategy; Hospital administration; Market research; Product positioning
View full details