Product details

Examines the design of Apple''s first notebook computer in a context of extreme time-to-market pressures that challenge Apple''s "time-to- perfection" culture and functional organizational structure. Focus is on industrial design (ID), user testing, and mechanical design interaction in creating design alternatives, identifying user-centered themes that bring coherence to the design. Examines tensions between diverse concepts of product, competing priorities, and tradeoffs between design perfection and time-to-market. Holistic approach of ID vs. incremental approach of other groups is highlighted.; Understanding the user-centered design process; design issues in relating portables to existing/future desktop lines; and the project management process that breaks the rules yet produces winning product. Deepens students'' ability to "see" design, and to verbalize what they are seeing.