Published by:
Harvard Business Publishing
Length: 8 pages
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Abstract
New Age entrepreneurs are redefining the way business is conducted, placing environmental and moral needs and job satisfaction at or near the top of the corporate mission. Today''s company is a place where managers encourage employees to do community work on office time and where everyone creates products that they themselves love. This view of work may seem overly idealistic to many, but New Age ideals are growing in popularity among today''s workers whose futures seem increasingly uncertain in the wake of layoffs and restructurings. While the founders of companies like Tom''s of Maine or The Body Shop believe they are making the world a better place, writers like Paul Hawken and Charles Handy have discovered a more pragmatic use of New Age ideals, as a way for business people to think about their organizations.
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Abstract
New Age entrepreneurs are redefining the way business is conducted, placing environmental and moral needs and job satisfaction at or near the top of the corporate mission. Today''s company is a place where managers encourage employees to do community work on office time and where everyone creates products that they themselves love. This view of work may seem overly idealistic to many, but New Age ideals are growing in popularity among today''s workers whose futures seem increasingly uncertain in the wake of layoffs and restructurings. While the founders of companies like Tom''s of Maine or The Body Shop believe they are making the world a better place, writers like Paul Hawken and Charles Handy have discovered a more pragmatic use of New Age ideals, as a way for business people to think about their organizations.