Published by:
Harvard Business Publishing
Length: 6 pages
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Abstract
Responding to environmental problems has always been a no-win proposition for managers. Help the environment and hurt your own business, or irreparably harm your business while damaging the earth. Recently, however, a new common wisdom has emerged that promises the ultimate reconciliation of environmental and economic concerns. The proponents of this new popular wisdom cite a mounting body of "win-win" projects that benefit the environment and create financial value. In this new world, managers might redesign a product so that it uses fewer environmentally harmful or resource-depleting raw materials--an effort that if successful could result in considerable cuts in direct manufacturing costs and inventory savings. This new vision sounds good, yet it is highly unrealistic.
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Abstract
Responding to environmental problems has always been a no-win proposition for managers. Help the environment and hurt your own business, or irreparably harm your business while damaging the earth. Recently, however, a new common wisdom has emerged that promises the ultimate reconciliation of environmental and economic concerns. The proponents of this new popular wisdom cite a mounting body of "win-win" projects that benefit the environment and create financial value. In this new world, managers might redesign a product so that it uses fewer environmentally harmful or resource-depleting raw materials--an effort that if successful could result in considerable cuts in direct manufacturing costs and inventory savings. This new vision sounds good, yet it is highly unrealistic.