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In past revolutions, technology has emerged first, applications second, and lagging long afterward, appreciation of the social costs and benefits of monumental economic and political disorder. The shift to the New Economy insists that what should come first are the personal principles, the laws of individual and group behavior, that men and women of the New Economy can both embrace and be embraced by. Three books--The Force, by David Dorsey; The West Point Way of Leadership, by Larry R. Donnithorne; and The Fifth Discipline Fieldbook, by Peter M. Senge, Charlotte Roberts, Richard B. Ross, Bryan J. Smith, and Art Kleiner--suggest some ways to think about the following principles: The first is the primacy of the individual knowledge worker: work begins with the self. The second principle follows the first; the leader''s job is to manage context so that knowledge workers will risk trusting their own feelings. The third principle is that work in the New Economy will be as much about the spirit as the dollar.