Product details

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Published by: Harvard Business Publishing
Originally published in: 1992
Version: 28 July 1993

Abstract

The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on the strategic problem and setting, the use of information technology for organizational change, and the associated implementation problems.
Location:
Size:
Gross revenue USD2.5 billion sales
Other setting(s):
1986

About

Abstract

The setting is a food manufacturing company that has stumbled in terms of its historic growth and profit achievements. In trying to recapture its momentum, the president has used information technology as one element in his program of transition. The case focuses on the strategic problem and setting, the use of information technology for organizational change, and the associated implementation problems.

Settings

Location:
Size:
Gross revenue USD2.5 billion sales
Other setting(s):
1986

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